Client Needs / Challenge / Business Needs
Key Services Provided / Key Stratagies implimented / Solution
Results / Outcome / Effects
About Client - Korean electronic major
Client Needs / Challenge / Business Needs - Was predominantly a distribution brand in mobiles, wanted a push to open excel stores.
Key Services Provided / Key Strategies implemented / Solution - Identified strategic location in malls to open excel Samsung digital plaza's, this helped the brand get higher visibilty among affluent consumers to sell high priced products.
Results / Outcome / Effects - Brand Samsung got a great push in malls to expand all india, the high priced premium products among all categories form tv, ha & mobiles grew rapidly thereafter.